If you depend on channel partners to take your products to market, you know how important it is to identify, recruit, and retain the best distributors. When it’s time to acquire new partners, or replace under-performing ones, approach the process as you would hiring a new employee. When hiring, you consider the experience, background, skills […]
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Entries by LeadMethod
Customer Relationship Management (CRM) software has long been considered one of those must-have applications to help businesses sell to customers. After all, it’s a billion dollar industry that’s as ubiquitous in sales departments today as telephones and rolodexes were of yesteryear. Yet, CRM’s usefulness as a revenue optimization tool has its limitations. In particular, as […]
This is the second in a two-part series on how to build a successful ChannelTech Stack. In our first installment, we discussed the four key elements required to develop a results-driven channel partner technology stack. If you missed it, catch up here. Leveraging today’s technology to enable channel sales requires an approach that goes beyond […]
Are you throwing technology darts at a wall and hoping they land near the bulls-eye? We all know that technology can play a critical role in fixing challenging business processes. But technology — by itself — isn’t a magic pill. Anyone who has dealt with the data silos, underutilized technology, and integration headaches all caused […]
Strategies for better engagement, participation, and results Effective communication between colleagues and co-workers who all work under the same roof is tough enough. For companies that operate using an indirect sales model, the hurdles that stand in the way of effective communication can seem overwhelming. For all the obvious reasons, communication has long been […]
The ability to see a clear view of current and anticipated sales has long befuddled companies who sell through distributor or channel partners. And for good reason. The challenge Unlike traditional B2B or B2C sales models, companies that sell through distributors or channel partners often deal with a host of different systems, processes and even […]
For companies that sell their products through a network of channel partners and distributors, engagement is king. That’s because the more actively you engage, the more you sell. According to SiriusDecisions, a whopping 79 percent of sales leads generated by the manufacturer are not contacted by the channel partner. And traditional forms of engagement, such […]
We recently conducted a survey to more than 3,200 manufacturing sales and marketing professionals and the message was clear: They need more engagement and feedback from their channel partners on sales leads. Here is a key stat that we uncovered: Only 36% of companies get feedback from their channel partners on leads and opportunities. The […]
There is no magic bullet when it comes to increasing the performance and revenue contribution from your channel partners. It takes an integrated, systemic approach that brings together information sharing and performance reporting into a shared view. Current “functional” approaches to lead sharing and deal tracking rely on emails and spreadsheets that lack a shared, […]
W. Edwards Deming was quoted as saying “A goal without a method is nonsense.” If your 2017 revenue plan called for increase channel revenue by some percentage or dollar amount, you have a goal. Great. But do you have a method? We work with companies who rely on their channel partners for a significant portion […]
LeadMethod is a revolutionary software platform built specifically for companies selling through an outside channel of distributors and independent representatives. LeadMethod helps companies automate the lead capture and distribution process, generate real-time feedback from their channel partners, and make data-driven decisions to increase sales. LeadMethod can be used to optimize existing CRM and marketing automation software or as a stand-alone platform.
Contact us at 800-406-5020 or firstname.lastname@example.org.
LeadMethod in the news
- 5 Ways to Improve Distributor Feedback and Increase Revenue (Flow Control Magazine)
- Technology Helps Improve Communication Between Manufacturers & Distributors (Industrial Distribution Mag)
- Maximizing Sales Lead Opportunities (World Pumps)
- The Communication Problem in Channel Sales (Modern Pumping Today)
- Manufacturers Boost Sales with Lead Management Software (Industrial Supply)