Strategies for better engagement, participation, and results Effective communication between colleagues and co-workers who all work under the same roof is tough enough. For companies that operate using an indirect sales model, the hurdles that stand in the way of effective communication can seem overwhelming. For all the obvious reasons, communication has long been […]
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Entries by LeadMethod
The ability to see a clear view of current and anticipated sales has long befuddled companies who sell through distributor or channel partners. And for good reason. The challenge Unlike traditional B2B or B2C sales models, companies that sell through distributors or channel partners often deal with a host of different systems, processes and even […]
For companies that sell their products through a network of channel partners and distributors, engagement is king. That’s because the more actively you engage, the more you sell. According to SiriusDecisions, a whopping 79 percent of sales leads generated by the manufacturer are not contacted by the channel partner. And traditional forms of engagement, such […]
We recently conducted a survey to more than 3,200 manufacturing sales and marketing professionals and the message was clear: They need more engagement and feedback from their channel partners on sales leads. Here is a key stat that we uncovered: Only 36% of companies get feedback from their channel partners on leads and opportunities. The […]
There is no magic bullet when it comes to increasing the performance and revenue contribution from your channel partners. It takes an integrated, systemic approach that brings together information sharing and performance reporting into a shared view. Current “functional” approaches to lead sharing and deal tracking rely on emails and spreadsheets that lack a shared, […]
W. Edwards Deming was quoted as saying “A goal without a method is nonsense.” If your 2017 revenue plan called for increase channel revenue by some percentage or dollar amount, you have a goal. Great. But do you have a method? We work with companies who rely on their channel partners for a significant portion […]
If you sell through a network of channel partners and distributors you understand that keeping them updated on the latest sales pitch, product positioning or new features is a challenge. And it’s no surprise that they are missing a lot of your new training material because they have to navigate your website or search through […]
Our CEO, Justin Johnson was recently interviewed by Sales Pipeline Radio. Here is a link to the 20 min interview on the challenges and opportunities of selling through channel partners – distributors, manufacturers reps, dealers, or resellers. In the interview Johnson discusses why having a clear process and the right software product for engaging channel partners […]
Suppliers that start to leverage data and metrics to optimize their channel partner relationships will see huge gains. Strong results will come when suppliers start to proactively manage and communicate with their channel partners in order to drive more revenue. Understanding channel partner engagement with leads and opportunities is critical. For example, research conducted by […]
You’ve worked hard to establish and build your channel partner and distributor relationships. Selling through channel partners is expensive and requires a lot of time, but, if done correctly, can yield significant revenue growth and profits. Getting the most out of the relationship requires a focused and defined approach. In reality, doing this correctly often is […]
LeadMethod is a revolutionary software platform built specifically for companies selling through an outside channel of distributors and independent representatives. LeadMethod helps companies automate the lead capture and distribution process, generate real-time feedback from their channel partners, and make data-driven decisions to increase sales. LeadMethod can be used to optimize existing CRM and marketing automation software or as a stand-alone platform.
Contact us at 800-406-5020 or firstname.lastname@example.org.
LeadMethod in the news
- 5 Ways to Improve Distributor Feedback and Increase Revenue (Flow Control Magazine)
- Technology Helps Improve Communication Between Manufacturers & Distributors (Industrial Distribution Mag)
- Maximizing Sales Lead Opportunities (World Pumps)
- The Communication Problem in Channel Sales (Modern Pumping Today)
- Manufacturers Boost Sales with Lead Management Software (Industrial Supply)