2018 Channel Survey Results: A Strong Need for Better Channel Engagement

We recently conducted a survey of more than 4,475 manufacturing sales and marketing professionals and the message was clear: They need more engagement and feedback from their channel partners on sales leads.

Here is a key stat that we uncovered: 60% of companies do not get feedback from their channel partners on leads and opportunities. The big question is, as a sales or marketing manager, how are you supposed to make any data-driven decisions when you don’t even know what is happening with leads or channel partners?

The good news is, 70% of companies believe that with the right process and software to communicate and collaborate with channel partners on leads and opportunities that they can increase revenue by up to 20%.

That’s really exciting!

Here is an info-graphic highlighting some of the challenges and the solutions.