We recently conducted a survey to more than 3,200 manufacturing sales and marketing professionals and the message was clear: They need more engagement and feedback from their channel partners on sales leads.
Here is a key stat that we uncovered: Only 36% of companies get feedback from their channel partners on leads and opportunities. The big question is, as a sales or marketing manager, how are you supposed to make any data driven decisions when you don’t even know what is happening with leads or channel partners?
The good news is, 81% of companies believe that with the right process and software to communicate and collaborate with channel partners on leads and opportunities that they can increase revenue by 10-20%.
That’s really exciting!
Here is an info-graphic highlighting some of the challenges and the solution.