We recently conducted a survey to more than 2,000 food processing equipment sales and marketing professionals and the message was clear: They need more engagement and feedback from their distributors on leads and opportunities.
Here are a couple stats that we uncovered:
- 78% of companies do no get feedback from their channel partners on leads and opportunities.
- The good news is 85% of companies believe that with the right process and software to communicate and collaborate with channel partners on leads and opportunities that they can increase revenue by 20%. That’s really exciting!
Below is an infographic highlighting the survey results.