We conducted a survey of more than 4,475 manufacturing sales and marketing professionals and found they are all searching for the same thing: more engagement and feedback from their channel partners and distributors on sales leads.

Here are a couple of highlights from the survey:

  • 60% of companies do not receive feedback on leads and opportunities from their channel partners.
  • 70% of manufacturers believe that by implementing the right software and processes they can improve communication and collaboration with channel partners

Below is an info-graphic of the survey results.