We conducted a survey of more than 4,475 manufacturing sales and marketing professionals and found they are all searching for the same thing: more engagement and feedback from their channel partners and distributors on sales leads.
Here are a couple of highlights from the survey:
- 60% of companies do not receive feedback on leads and opportunities from their channel partners.
- 70% of manufacturers believe that by implementing the right software and processes they can improve communication and collaboration with channel partners
Below is an info-graphic of the survey results.